Tide Point logo - home An historic rehab of the former Procter & Gamble soap factory
A project of Struever Bros., Eccles & Rouse
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Historical photo of shipping truck leaving plantLocust Point is home to Fort McHenry, which at the turn of the century, was one of the busiest immigration points in the United States, second only to Ellis Island.

In 1931, William Procter & James Gamble were able to spot a good thing and built their state-of-the-art soap plant at the best location on Baltimore's harbor.

 



Vintage photo of Tide SoapManufactured in this modern complex, products such as Tide, Ivory Soap, Joy and Cascade achieved icon status and transformed the American home. Not to mention the nation's airwaves.

A Procter & Gamble marketing campaign spurred a radio show–the first "soap opera." Today, the site is spurring the renewal of the entire community.

 

HItorical photo of completed plantFuture home to a proposed immigration museum, Tide Point joins the maritime attractions of the National Historic Seaport along Baltimore's harbor, including the USS Constellation, historic Fells Point and the Museum of Industry. And for companies with vision, leasing a piece of the past is the most exciting way to secure a piece of the future.